LIL’ GUPPIES SCUBA SCHOOL
2022
Lil’ Guppies Scuba School is a new business with no history. They are in need of branding that will appeal to children and their guardians. The mission is to provide young children with opportunities to learn how to swim, learn how to scuba dive, and learn water safety. The goal is to give children a fun and safe environment to learn how to swim and scuba dive. Teaching the proper techniques for children to become strong swimmers and have a great adventure.
The goal was to create an identity that looks creditable/trustworthy to parents, while utilizing colors that are vibrant, to appeal to children. For the hero logo, yellow, teal, and navy blue were selected because it offers a good amount of contrast and are colors often associated with marine life.
The final design solution offers a strong step for a new company to make their mark within the field.
When approaching the web design for Lil’ Guppies Scuba School, the goal was to create an all in one experience that would be able to answer majority of the user’s concerns in a simplified manner. Since Lil’ Guppies is a new company, building credibility and trust with parents was the main priority. By leading the user through the process with engaging design, the user is able to see the investment Lil’ Guppies makes with each of their students. Users are able to seek information on courses, sign up for annual membership, see pricing options, and purchase merchandise.
