Klingsmith clothing co.

2017

Klingsmith Clothing Co. was my first project that allowed me to experiment with design, e-commerce, and community development. The company was a sandbox of my designs with guest artist features creating a narrative for art and mental health. The company went further than I ever anticipated, shipping all over the world, and creating a community with an open dialogue about the stigmas of mental health.

One feature that created initial momentum for the company was color customization for each design. Users would submit their color choices and would be provided updates for each step the process. This way the user was able to get an item unique to them and feel involved with their decisions.